Evaluate customer experience through observation
Mystery shopper assignments help businesses examine how a location handles routine customer interactions. We agree on a realistic scenario and evaluation criteria before the visit.
Assignment scope
- Service and operational observations
- Documentation of relevant interactions and conditions
- Comparison against client-supplied evaluation criteria
Findings and practical limits
Reports describe what occurred during the visit, with details that support the assessment. A single visit represents a limited observation, so findings are presented in context rather than assumed to reflect every employee or shift.
Define the interaction to be assessed
Provide the location, operating hours, approved scenario and the service standards or questions under review. A clearly defined scenario makes it easier to distinguish measurable conduct from a shopper’s personal preference. Any purchase, return or follow-up contact should be discussed in advance as part of the scope.
Report specific details rather than impressions
The report can describe the interaction sequence, timing, representations made and relevant transaction documents obtained. One visit may not establish how every employee or shift operates. Findings should identify the location and conditions of the visit, allowing the client to assess whether repeat observations or a broader review would be useful.
Coverage and case review
Global Intelligence Bureau is licensed in New York, New Jersey and Florida. Our core areas include NYC, Northern New Jersey and Orlando. Assignment availability and resources are reviewed for the locations involved.
Provide the locations, evaluation objectives, scenario and reporting requirements.
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